With the release of Danny Boyle’s T2 Trainspotting, a sequel to the 1996 classic, Tommy were tasked with creating a fully international, thumb-stopping social media campaign.
Required to both stay true to the themes of the original, and to highlight the new narrative, Tommy, created a personalised poster maker, resurrecting the iconic visuals from the 90's
Touring internationally at Premieres, press junkets and within cinemas visitors played with giant interactive mirrors, on which they could create, share and print their own T2 Trainspotting poster. The experience was also made available for those at home or on mobile, where users could similarly insert themselves into the artwork and share to their favourite social network, all from a single webpage.
A separate stream of 'Anti-Social' Content tapped into growing feelings antiestablishmentarianism and the resentment of the superficial nature of social media. These posts were anything but 'Anti-Social' striking a chord with fans, and non-fans alike, with this series alone garnering over 32k reactions, shares and comments across various social platforms.
With the original Trainspotting requiring subtitling we created a series of translation pieces... allowing our International viewers to phonetically understand the pronunciation of certain names, words and phrases from the movie.
Finally, with the movie reviewing very well, we created a series of striking social posts that would stop people in their tracks to highlight the cracking reviews in unusual and typically jarring settings.